New Horizon - Professional Gardening Services Website

A vibrant, SEO-optimised WordPress site for a gardening company, designed to grow local visibility and convert visitors into loyal clients.

Custom WordPress website design for New Horizon Garden Care, showcasing garden maintenance and landscaping services with a nature-inspired aesthetic.

Building a Fresh, Functional Online Presence for New Horizon Garden Care

New Horizon Garden Care is a local landscaping and gardening service with over a decade of experience in lawn care, maintenance, and bespoke garden solutions.

With a growing customer base and a strong local reputation, they needed a modern, easy-to-navigate website that would showcase their work and convert new visitors into enquiries.

Built on WordPress, this website balances bold branding with a soft, organic layout that evokes care, nature, and professionalism.

Local SEO strategy and performance optimisations were integrated from day one to support long-term growth in search visibility.

Client:
New Horizon Garden Care
Platform:
WordPress
Client Logo:

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Creating a Growth-Focused Website for a Gardening Business

To elevate New Horizon’s credibility and help them attract new local clients, we built a clean, branded website experience designed to showcase their services, establish trust, and support SEO success.

  • Custom WordPress Web Design - Designed from the ground up to reflect New Horizon’s friendly, expert tone and nature-based service offering.
  • Service Page Strategy - Clear, digestible breakdowns of key services like Lawn Care, Turfing, and Garden Clean-ups.
  • Local SEO Optimisation - Keyword-driven content tailored for discovery in Buckinghamshire and nearby towns.
  • Responsive Layout - Optimised for smooth, consistent viewing across mobile, tablet, and desktop.
  • Visual Branding - Integrated earthy tones, soft textures, and custom illustrations for an inviting aesthetic.
  • Contact Integration - Prominent “Get a Free Quote” buttons and quick-access contact info for conversion efficiency.

Showcasing Services with a Down-to-Earth, Local Feel

  • Blending Boldness with Warmth - The site needed to be visually engaging, but still feel trustworthy and welcoming to local homeowners.
  • Communicating a Wide Range of Services - We structured the content to keep each offering clear and easy to understand without overwhelming visitors.
  • Improving Local Search Visibility - Geo-targeted keyword integration and fast performance were key to making sure New Horizon could rank for searches in their area.

Crafting a Nature-Inspired & High-Converting Website

Clean, Organic Web Design

A tailored WordPress theme was designed with clean layouts and soft green hues to reflect the company’s focus on natural beauty and detail-driven work.

Bold CTAs and clear structure keep the user journey smooth while embracing the approachable tone of the brand.

The vibrant hero image of a "garden being unrolled like a lawn carpet" immediately communicates creativity and professionalism, setting the stage for a memorable brand experience.

Optimised Content & SEO Strategy

Built with strong foundations for SEO and lead generation, the content strategy supports clarity and local discoverability.

Content Writing:
Well-organised service descriptions covering lawn mowing, shrub pruning, turfing, clean-ups, and more.

SEO Enhancements:

  • Local keywords embedded across headings and body text
  • Performance-first image formatting and compressed WebP assets
  • Targeted calls to action and homepage location coverage for Buckinghamshire

Key Features & Functionality

  • Tailored WordPress Build - Customised a professional WordPress template to align with New Horizon’s tone and audience
  • SEO-Driven Structure - Optimised headings, meta content, and alt text for strong organic reach
  • Service Clarity - Clean, card-based layout makes browsing services easy and user-friendly
  • Contact Forms & CTAs - Designed for conversion with sticky nav, mobile buttons, and clear calls to action
  • Mobile Optimisation - Seamless performance on all screen sizes

Image Optimisation:

  • Alt Tags - Included for SEO and accessibility
  • Compressed Files - Delivered in WebP for fast load speeds
  • Consistent Styling - Branded visual consistency across every screen

A Vibrant Site That Supports Real Growth

  • Increased Enquiries - Contact form submissions rose thanks to clear CTAs and improved mobile usability
  • Improved Local SEO Visibility - The site ranks more competitively for garden services across its service area
  • Professional Brand Identity - A cohesive, welcoming look and feel that better reflects New Horizon’s reputation
  • Client-Editable CMS - Built in WordPress so the business owner can easily manage content over time