TR-Eco - Professional Plumbing Services Website Design

A modern, SEO-optimised WordPress site for a trusted plumbing and heating company, built to convert and grow local visibility in West London.

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Project Overview

Building a Trusted Digital Presence for TR Eco Solutions

TR-Eco is a certified plumbing and heating company serving areas across Northolt, Ickenham, Greenford, Wembley, Ealing, Southall, and surrounding parts of North West London.

Their previous website was outdated, lacked SSL, and had been largely abandoned - offering poor user experience and no SEO structure.

I was brought in to design a brand-new website from the ground up that would reflect their professionalism, improve credibility, and serve as a lead-generating platform.

The focus was on trust, clarity, and ease of access for users needing urgent plumbing or heating solutions.

Client:

TR-Eco Solutions Ltd.

Platform:

WordPress

Client Website:

https://tr-eco.co.uk

Client Logo:

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Services Provided

Creating a High-Converting Website for a Plumbing & Heating Business

From visual structure to SEO strategy, every element was tailored to convert site visitors into enquiries while building trust with potential customers in need of reliable heating and plumbing solutions.

WordPress Web Design & Development - Built on a professional, customisable theme tailored to TR-Eco’s brand identity. The layout prioritises key services, strong calls to action, and scalability for future growth.

SEO Copywriting - Created targeted, conversion-focused content around core plumbing, heating, and eco-efficient services-optimised for local search intent.

Mobile Optimisation - Fully responsive design with mobile-first UX, including click-to-call buttons, simplified navigation, and fast load speeds on all devices.

Local SEO Setup - Integrated local keywords, optimised metadata, and location-specific content to boost visibility in search results across North West London.

Redirection Strategy - Implemented proper 301 redirects from the outdated, abandoned pages of the old site to preserve SEO value and guide users to relevant, updated content.

Contact Integration - Added highly visible phone, email, and service area info across the site, enabling quick contact from any page.

Performance Enhancements - Applied image compression, clean code, and caching strategies to improve load speed, UX, and SEO performance.

Project Challenge

Turning Information into Conversions

Outdated Infrastructure - The old website lacked SSL, had poor structure, and wasn’t mobile-friendly. Starting fresh was necessary for both usability and security.

Diverse Service Offerings - With services spanning boilers, gas checks, heat pumps, and more, the new structure needed to clearly separate and communicate each category.

Quick Help Focus - Plumbing customers often need urgent assistance, so we integrated clear CTAs and quick-access contact options throughout the site.

Local Competition - The site was built with strong SEO fundamentals and local keyword focus to compete within a saturated West London market.

Design Approach

Crafting a High-Performing & Professional Online Presence

Clean & Trustworthy Website Design

Modern, Professional Aesthetic - Deep blues and greens were used to convey reliability and eco-awareness. Bold typography and a clean layout help build trust from first glance.

Subtle Brand Imagery - Light water-themed icons and backgrounds were incorporated to reinforce TR-Eco’s plumbing and heating identity without overwhelming the user.

Custom WordPress Theme - Ensured easy client-side content updates and future scalability without compromising performance.

Optimised Content & SEO Strategy

Service-Specific Pages - Crafted detailed, SEO-friendly pages for offerings like:

Air Source Heat Pumps

Boiler Installations

Gas Safety Checks

Bathroom Plumbing

SEO Enhancements:

Location-based keyword targeting

Responsive, mobile-first layout

Metadata and structured content blocks

Optimised alt tags and WebP images

Key Features & Functionality

The site was designed for long-term business growth and service-based lead generation, including:

Custom Website Design - Reflects the brand’s reliability and eco-conscious values
SEO-Friendly Structure - Built with local search performance and discoverability in mind
Service Pages - Detailed, clearly formatted service breakdowns for every offering
Quick Contact Access - Phone, email, and service area details made prominent on the homepage
Mobile Responsiveness - Optimised for smooth user experience across all devices

Results & Impact

A Stronger Online Presence for a Growing Local Business

Increased Local Visibility - Better rankings in search engines for local service-related keywords.
More Enquiries - Simplified user journeys led to increased calls and contact form submissions.
Professional Brand Presentation - Clients trust TR-Eco more with a site that reflects their real-world credibility.
Scalable & Maintainable - Built on WordPress for easy updates and long-term growth.